Juggle less.
Build more.

Dale coordinates your trades, updates your clients, and keeps your build on track — without ever logging into software.

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Built by a third-generation home builder · Piloting with Smyrna-area builders

Framing finished on Elm St.
Delivered
Got it — framing done on Elm St. Next up is wrap & tape, that’s Arturo. I’ll reach out tomorrow with plans, specs, and gate code. Updating the Hendersons’ portal now.
Dale
Send it.
Delivered
Done. Arturo gets notified tomorrow morning in Spanish. Portal updated. Electrical and plumbing queued after wrap & tape. I’ll ping you when he confirms.
Dale · Read 2:45 PM
The next morning, Arturo got this:
Hola Arturo — 742 Elm St lista para house wrap y taping. ZIP system con cinta Huber, igual que Piedmont. Te mando planos por PDF. Portón: 4821.

¿Pueden la semana del 14?

Ready for wrap & taping at 742 Elm. ZIP system w/ Huber tape, same as Piedmont. Plans attached. Gate: 4821. Can you start week of the 14th?
Dale · on behalf of Nick
Si, martes estamos ahí
8:22 AM
Perfecto. Le confirmo a Nick. Gracias Arturo.
Dale
Today
Info in texts, email, your head, and a spreadsheet from 2019
Clients call weekly: “what’s going on?”
You call every sub one by one
Google Translate and hoping it’s right
With Dale
Every phase, sub, and message — one place
Clients check the portal
Dale texts the right sub with the right docs
Messages go out in their language

Built by a builder’s son — for builders.

Dale is built by Mason Bradford, a third-generation home builder. His grandfather built homes. His father builds homes. Mason was five years old the first time he drove a skid steer on a job site, and spent every summer of his life working on one.

Watching his dad burn hours every week fielding calls from clients and subcontractors — time that could have been spent building — is why Dale exists. Dale texts subcontractors on behalf of the general contractor, keeps clients updated through a portal, and gives builders their time back on the build.

Dale is operated by The MVM Group LLC, a Georgia-registered company based in Smyrna, GA.

Mason Bradford, founder of The MVM Group LLC

Mason Bradford · Founder, The MVM Group LLC

LinkedIn

How Dale works

  1. Contractors onboard with Dale. The general contractor signs up with The MVM Group LLC and configures Dale for their build process — trades, phases, and typical job workflow — so Dale can coordinate on their behalf.

  2. Clients and subcontractors are enrolled project-by-project.

    • Clients (homeowners) get access to a real-time portal showing the current phase, upcoming trades, and recent updates — no more “where’s my project at?” phone calls.
    • Subcontractors are added by phone number. Each one receives an introductory SMS identifying Dale (on behalf of the named contractor), disclosing message types, frequency (approximately 2–10 messages per week during active projects), that message and data rates may apply, and providing STOP to opt out and HELP for support.

  3. Dale runs coordination by text. Dale sends project coordination SMS to subcontractors — scheduling requests, phase-completion alerts, and job site updates — in plain text, on behalf of the contractor. Messages are transactional (not marketing). Subcontractors can reply STOP at any time to stop receiving messages. Clients see updates in the portal automatically.

See the full consent flow →

Pilot Partners

Dale is currently piloting with two Smyrna-area custom home builders:

Dale is in pilot phase. We are not currently accepting new builders outside our pilot cohort.

Dale coordinates your trades by text, tracks your build sequence, and gives your clients a portal to see progress. It learns how you build so the first project is setup and every one after runs itself.

No. They get a regular text. No app, no login. If they can read a text, they can work with Dale.

Custom pricing based on your build volume. Contact us for a quote: mason@meetdale.com · (678) 618-1083.

Dale is currently piloting with two Smyrna-area custom home builders. We’re adding new pilot partners carefully — reach out at mason@meetdale.com if you’d like to be considered.

Text Message Communications

Dale sends automated SMS messages to subcontractors on behalf of general contractors for construction project coordination. Messages include scheduling notifications, phase completion alerts, and job site updates. Approximately 2-10 messages per week during active projects. Message and data rates may apply.

How Consent Works

When a general contractor adds a subcontractor's phone number to Dale, the subcontractor receives an introductory text message that:

The general contractor enrolls the subcontractor as part of an existing business relationship for a construction project and attests to the subcontractor's consent at the time of enrollment. Dale then sends the introductory SMS above with all required disclosures. Recipients can opt out at any time by replying STOP to any message. Reply HELP for assistance, or contact us at mason@meetdale.com or (678) 618-1083.

Consent to receive text messages is separate from any other agreement and is not required as a condition of purchasing any goods or services or entering into any business relationship.

We will not sell, share, or disclose your mobile phone number or SMS opt-in data to third parties or affiliates for marketing or promotional purposes.

SMS Terms & Consent  ·  Privacy Policy  ·  View Consent Flow

Contact

The MVM Group LLC · operator of Dale

Address: 3154 Dunn St SE · Smyrna, GA 30080

Phone: (678) 618-1083

Email: mason@meetdale.com

Hours: Mon–Fri 8am–6pm ET

For detailed contact form and map, see /contact.

Juggle less. Build more.

See if Dale fits your build — reach out and we’ll set up a conversation.

Contact us